By Creatives, for Creatives.
We all know creative types want the newest Mac as soon as they can get their hands on it, but agency owners don’t always love paying for it. We created a cross-media campaign targeting photographers, designers and agency owners—featuring photography legend Wolff Olins and Pentagram’s Paula Scher—discussing its effect on the quality and efficiency of their work. We also included a handy interactive calculator showing just how much money the improved productivity could save the company. How ‘bout them apples?
“The Apple agency campaign garnered an unprecedented 6.5% conversion rate—illustrating that agency owners had previously been overlooked as a target prospect.”
