Digital Printing Packs Its Bags.
Proving that dynamic digital printing (and relevant web content) can provide the most impact to prospects, we ate our own dog food. To help HP in its efforts to promote its North American, UK and European Roadshow, we created a cross-media campaign consisting of personalized print pieces and corresponding targeted websites. The campaign spoke to folks based on their business vertical, job role and geographic region. The campaign ran for over two years, covering two continents, eight countries and six languages—garnering an impressive average conversion rate of 8% in the first year. Viva la Digital!