Gearing Up.
Nike’s digital agency had designed a number of product recommenders to feature on their website, but were challenged by the complexity. Not only did they need to keep content and recommendations up to date and in sync with online inventory, but they had to do it across multiple languages, countries and product categories. To solve the problem, we designed, built and implemented a template-based rich media platform and recommendation engine that enabled Nike’s worldwide content producers to enter and update relevant content and product recommendations. With our solution, Nike was able to easily roll out recommenders for five product categories in 15 different languages across 40 different countries. Taking “just do it” to a whole new level.
